I want to interrupt my 1st Annual 50’s Sci-Fi Summer Trailerganza to talk about something I mentioned in this week’s Saturday Evening Post column.
Sid Ramin died July 1. He won an Oscar for his work on the music of the film version of West Side Story, but looking at his career I realized that he did so much more. What an interesting career he had. For example, he wrote this song that became a hit for both The Bob Crewe Generation and Andy Williams. It was first used in a Diet Pepsi commercial:
He also wrote many jingles for TV commercials (“Hertz puts you in the driver’s seat”), including this one, which you’ll remember (and will probably stick in your head for the rest of the day):
If that wasn’t enough, he also wrote this theme song:
Isn’t that a great resume? Add to that his work on live television (Milton Berle’s Texaco Theater), Broadway (A Funny Thing Happened on the Way to the Forum, Gypsy) and his Emmy (for All My Children!) and it all adds up to a unique musical career in showbiz.