Just how many spokespeople has GEICO had over the years? The gekko, the cavemen, the pig, a duck, squirrels, talking potholes, talking tree limbs, the two musicians who sing about people like Eddie Money and Gallagher and Dikembe Mutumbo and various other humans. And it’s not like they simply replace them, as companies often do, they run a ton of ads with various spokespeople/icons at the same time. You would think as a branding strategy this wouldn’t work, but…it does. They’ve even had the Taco Bell chihuahua in an ad.
And that’s not the only crossover. Check out the new spot: